Salena Scardina joined the Indiana Economic Development Corporation as the executive vice president of external engagement in July 2022. In this role, Scardina helps continue economic development success by elevating Indiana’s compelling story in a way that helps attract and retain more business and talent to the state. Salena oversees the marketing, brand and communications divisions.
Scardina brought to the IEDC more than 20 years’ worth of corporate expertise in elevating the customer experience. Most recently, she led a team to evolve the Herff Jones brand experience throughout the customer journey. In 2018, she founded HeroCX, a management consultancy firm, and helped transform the customer service function for leading organizations such as HanesBrands and Crate & Barrel, where she also helped launch the company’s work-at-home program.
